Cam Newton Drops Shoe Commercial with 2 Chainz

Cam Newton's new shoes by Under Armour came out last week. Part of their release was the joint commercial produced by Champs Sports and Under Armour featuring Cam Newton and 2 Chainz song "Let Me In." 

The commercial does more than highlight Cam Newton's shoe, it celebrates his individuality and I think goes a long way to showing out how Cam Newton's eccentric style is working towards building brand recognition. He's working intentionally to become more than just a football star.