Cam Newton's new shoes by Under Armour came out last week. Part of their release was the joint commercial produced by Champs Sports and Under Armour featuring Cam Newton and 2 Chainz song "Let Me In." 

The commercial does more than highlight Cam Newton's shoe, it celebrates his individuality and I think goes a long way to showing out how Cam Newton's eccentric style is working towards building brand recognition. He's working intentionally to become more than just a football star.